The Strategic Content Alliance is pleased to publish the latest Curtis+Cartwright Audience Research guides, along with two sets of presentation slides aimed at policymakers and practitioners. They are all available for download as PDFs, linked below and also on the Publications page.
We’d like to know what you think of these and the Strategic Content Alliance’s other toolkits - please do take a few minutes to fill out the online survey:
http://survey.jisc.ac.uk/sca/
Latest audience analysis guides
The Guide to Researching Audiences
The Guide to Researching Audiences: Illustrative Case Study
The Guide to Researching Audiences: Case Studies
Audience Research: Why you should be doing it (series of presentation slides as a PDF)
Audience Research for Practitioners (series of presentation slides as a PDF)
In 2008 the Strategic Content Alliance asked Intelligent TV in New York to report on new business opportunities to support commercial and educational institutions putting their digital content online. Following research and interviews with senior executives, faculty, and staff at commercial enterprises and nonprofit organisations, including the Atlantic Magazine Group, the British Library, Cablevision, Columbia University, Condé Nast, New York University, the Open University, Princeton University and many more, it has produced this paper (PDF):
On Building a New Market for Culture: Virtue and necessity in a screen-based economy
It proposes that institutions responsible for culture and education examine their roles and responsibilities through the prism of three forces now shaping the future of the digital economy: mass digitisation, the erosion of digital rights protection, and commercialisation.
It suggests that cultural and educational institutions should explore ways of securing advertising and sponsorship revenue from commercial companies, and consider forming an advertising network to market their materials to corporate advertisers
In the latest edition of the Strategic Content Alliance newsletter, find out what crucial leadership qualities are needed for not-for-profit start-ups in an interview with Kevin Guthrie of Ithaka, read Naomi Korn’s roundup of the latest developments with intellectual property rights, discover what participants at the e-Content Symposium think about the work of the Strategic Content Alliance, and catch up on the latest news from Digital Britain to upcoming events.
Download it here as a PDF:
Strategic Content Alliance Newsletter June 2009
The Strategic Content Alliance has published a range of resources in key areas, from Audience and IPR to Business Models. The toolkits include briefing papers, visualisation guides and case studies.
If you have used any of these resources we would really like to know how helpful they were to you and any improvements you think should be made. This will help us to make any further versions of these toolkits better, and effectively target future publications.
We would welcome your feedback via the online survey:
http://survey.jisc.ac.uk/sca/
It should only take 5-10 minutes to complete and is anonymous. However, if you complete all the fields and provide your email address you will be entered into a draw for the chance to win a £25 Amazon voucher. The draw is open until 31 August 2009.
Access to over 50 million items held in trust by publicly funded agencies such as libraries, museums, archives and universities are being prevented from being available online due to current copyright laws.
‘In From The Cold’, a report by the Strategic Content Alliance and the Collections Trust, shows that millions of so-called ‘orphan works’ - photographs, recordings, texts and other ephemera from the last 100 years - risk becoming invisible because rights holders are not known or easy to trace.
The report was commissioned to find the scale and impact of ‘orphan works’ on public service delivery.
The UK’s rich primary resources are being ‘warehoused’ at public expense – with little or no prospect of them being delivered online to the public without additional costs and/or risks being imposed on the public purse.
The report shows how the UK is in real danger of losing 20th century materials due to the current copyright laws, the levels of resources needed to trace the rights for each orphan work and the potential lock down of access to these important works. Of the 13 million works represented in the online survey, it would take in the region of six million days to trace the rights holders, around 16,000 years.
Download the full report here (PDF): In From The Cold: An assessment of the scope of ‘Orphan Works’ and its impact on the delivery of services to the public
To Tweet/blog your comments about the report please use tag: #orph09
Listen to a podcast with Naomi Korn, author of the report, at www.jisc.ac.uk/infromthecold
Find out more about the Collections Trust at www.collectionstrust.org.uk
Read on for more about the report. Continue reading ‘In From The Cold: major ‘orphan works’ report published’
These FREE workshops from the Strategic Content Alliance and Netskills introduce simple and inexpensive search engine optimisation techniques to improve your online presence, web visibility and website traffic.
Topics include:
• Maximising access and removing barriers to your content
• The importance of a structured approach to preparing content
• Content integrity and reaching the right audience
• Metadata and its significance
• Sustainable content and future proofing
• The social web and marketing
The workshops are aimed primarily at delegates from universities, archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite.
Dates, locations and registration
Belfast
10:30 Monday 29 June - 15:30 Tuesday 30 June 2009
The Mount Conference Centre - register for this workshop
Edinburgh
09:30 Thursday 2 July - 16:15 Friday 3 July 2009
Grosvenor Hilton Hotel - register for this workshop
London
09:30 Monday 27 July - 16:15 Tuesday 28 July 2009
JISC Meeting Rooms, Brettenham House - register for this workshop
Cardiff
09:30 Thursday 30 July - 16:15 Friday 31 July 2009
Hilton Hotel - register for this workshop
The Strategic Content Alliance is delighted to announce a series of workshops across the UK during June and July aimed at senior policy makers and practitioners involved in the delivery of online content and services over the internet. The events will deliver enhanced professional understanding, as well as the opportunity to evaluate and critique the following alliance areas of works:
• Audience Analysis – meet user needs
• Business Modelling and Sustainability
• Intellectual Property Rights and Licencing
• Introduction to Digipedia – a moderated wiki aimed at synthesising the digital content life-cycle information and knowledge from authoritative sources
The workshops are designed to appeal anyone involved in the digital content lifecycle from creation to curation.
Registration for the Strategic Content Alliance Workshops is now open at http://survey.jisc.ac.uk/workshop Please choose the date and location with the associated ‘Specialist theme’ and mark the sessions that you wish to attend.
June workshops
- 8 June: IPR/licensing (Birmingham)
- 16 June: Business modelling (Glasgow)
- 19 June: IPR/licensing (London) - this workshop is now FULLY BOOKED
- 22 June: Audience analysis (Liverpool)
- 23 June: Web 2.0 (Manchester) **Please note VENUE CHANGE - see below**
- 24 June: Web 2.0 (Leeds)
- 26 June: Audience analysis (Bristol)
July workshops
- 6 July: Business modelling (Brighton)
- 7 July: Business modelling (Norwich)
- 10 July: IPR/licensing (Newcastle)
- 13 July: Audience analysis (Bournemouth)
- 15 July: IPR/licensing (Cardiff)
- 20 July: Web 2.0 (Plymouth)
- 22 July: Audience analysis (Belfast)
Read on for further information.
Continue reading ‘Strategic Content Alliance workshops: registration open’
Strategic Content Alliance publications relating to Audience, Business Modelling and Intellectual Property Rights (IPR) can now be found on their own pages, as well as in the main Publications area. These pages will be updated as new publications become available.
Audience publications
Business modelling publications
IPR publications
The Strategic Content Alliance is delighted to announce a series of workshops across the UK during June and July aimed at senior policy makers and practitioners involved in the delivery of online content and services over the internet. The events will deliver enhanced professional understanding, as well as the opportunity to evaluate and critique the following alliance areas of works:
• Audience Analysis – meet user needs
• Business Modelling and Sustainability
• Intellectual Property Rights and Licencing
• Introduction to Digipedia – a moderated wiki aimed at synthesising the digital content life-cycle information and knowledge from authoritative sources
The workshops are designed to appeal anyone involved in the digital content lifecycle from creation to curation. Please do put a date in your diary for an event near you.
Read on for dates, locations and further information.
Continue reading ‘Diary dates: UK-wide online content workshops’
The Strategic Content Alliance has developed a comprehensive range of publications covering some of its key areas of work. These are now available to download as PDFs, for free, from the Publications area of the blog (the link can also be found in the ‘page menu’ on the right). There you will find Audience Research and IPR toolkits, including guides, navigations maps, briefing papers and factsheets. Publications relating to other areas of the Alliance’s work will be added in the near future.
The main objectives of the next phase of activity are:
The implementation, management and sustainability of the Content Framework including the development of “Digipedia” (and other “routes to market”).
A development programme to kick-start the use of the Content Framework to increase the aggregation and accessibility of public sector e-content from a range of institutions.
Advocacy to UK governments and institutions to demonstrate the value to learning, research and the economy of the wide adoption of the Content Framework.
In order to achieve these objectives, the following strategic areas have been identified:
- Audience Analysis and Impact – The need to understand the online audiences in the development of e-content to ensure that public funded content remains relevant and useful at a time of rapid technological innovation.
- Business Modelling and Sustainability – The need not only to sustain, but to continue to develop e-content through revenue streams – other than JISC is critical at time of budgetary cuts and economic uncertainty. We need to build on the models and case studies undertaken in phase one in order for our community to continue developing e-content for learning, teaching and research.
- Intellectual Property Rights and Licensing – The need to address the complex legal issues surrounding e-content – contractual; copyright; licensing; orphan works for example is non-trivial and one of the significant barriers to true legally compliant interoperability.
- Advocacy and Implementation – The need not only to show case, but apply the tools developed under phase one of the initiative in a real world environment is critical – not only to hone the effectiveness of these tools, but also to enhance professional practice in e-content lifecycle development.
- Experimentation (Rapid Prototyping; Testing; and Evaluation) for example, CenturyShare – The opportunities to develop; test; and evaluate rapid experimentation across sectors – enabling sponsors and others to collaborate through joint development in an agile and innovative manner.
The Strategic Content Alliance was invited to present on the Strategic Content Alliance and Audience Analysis at the TERENA networking event in Paris at the RENATER offices on April 15th 2009.
The Trans-European Research and Education Networking Association provide forums to collaborate, innovate and share knowledge in order to foster the development of Internet technology, infrastructure and services to be used by the research and education community in different locations around Europe.
Members of TERENA welcomed the presentation and were particularly interested in how they might participate in the Strategic Content Alliance going forward, as well as being kept up to date with developments in the Digipedia and Strategic Content Alliance events. Business models were of particular interest to the group, especially in terms of the work with case studies.
On March 25, the Strategic Content Alliance hosted a Peer Review Workshop on the topic of the Case Studies in Sustainability project conducted this year by Ithaka.
Last year, Ithaka’s report on Sustainability and Revenue Models for Online Academic Resources outlined a range of economic models in use as well as several important organisational and cultural factors that helped leaders of digital projects to succeed.With the funding of JISC and the Strategic Content Alliance, Ithaka then researched case studies from organisations in the UK, France, Germany, Egypt and the United States and presented them at the workshop.
Notes from the lively meeting are available to read and download (as a Word document) below, along with Kevin Guthrie’s Powerpoint presentation.
A wiki was set up for the event and that attendees are very welcome and encouraged to post any thoughts/ feedback here. The link is still active at: https://wiki.jisc.ac.uk/display/sca/Case+Studies and the usernames/passwords sent to all attendees before the event can still be used to access the wiki.
Download the notes from the workshop as a Word document:
Notes from the SCA/Ithaka sustainability case studies workshop
Download Kevin Guthrie’s Sustainability Case Studies presentation (Powerpoint)
Kevin Guthrie’s Sustainability Case Studies presentation (Powerpoint)
Read on for the workshop notes…
Continue reading ‘Workshop notes: Case Studies in Sustainability’
The Open Knowledge Foundation is hosting its fourth annual conference on March 28 in London. Topics under discussion include open knowledge and development and the semantic web and open data, plus a range of ‘open space’ discussions (there’s currently a call out for proposals for these). The programme is now up on the Open Knowledge website, along with registration details and further information.