SCA Blog

On 23 June 2008, Chris Batt will be holding an afternoon London workshop on ‘Audience Analysis and Modelling’. It follows his Audience Analysis report.

The purpose of the workshop is:

To review the content and recommendations of the Final Report of the SCA work package on audience analysis and modelling that was undertaken during the first three months of 2008

To discuss the importance of audiences in the e-content value chain and whether there are other approaches to audiences and modelling should be considered

Following on from this workshop the report and recommendations of ‘Audience Analysis and Modelling’ will be revisited. This workshop will help plan the next phase of study of audience methodologies and the SCA’s investment in the future. This will form a part of the UK Content Framework, to be delivered in March 2009.

Read on for the full programme but please note that numbers are strictly limited so please register your place with Emma Beer at your earliest opportunity.

Audiences and Modelling Peer Review Workshop
23 June 2008, 12.30pm - 4.45pm
JISC offices, London

Programme

12.30-1.00 Coffee and Registration

1.00-1.15 Welcome and Introductions: Chris Batt

1.15-1.30 Review of the work package

1.30-2.00 Case Study: The London Hub and Online Audiences: Dylan Edgar, The London Hub

2.00-2.30 Case Study: CIBER and Deep Log Analysis: Professor David Nicholas, CIBER UCL

2.30-3.00 Coffee

3.00-4.00 Breakout Groups

In addition to the specific topics below, each group to identify no more than three points in response to the following questions:

• What parts of the report are most interesting or valuable?

• What topics would you like to see developed further?

Group 1: Measuring the value of e-content services: Stuart Dempster:

Is it possible to develop consistent approaches across the public sector?

Group 2: Audience engagement in service design: Emma Beer

Are there exemplars that the group can identify? Why are they examples of
good practice?

Group 3: Promoting good practice:

What steps should SCA take to encourage organisations to involve audiences
in design and assess impact?

4.30-4.45 Feedback from breakout groups and closing comments: Chris Batt and Stuart Dempster

Numbers are strictly limited. Please register your place with Emma Beer at your earliest opportunity. Economy-class travel and subsistence can be reimbursed for attendance at this event. Please contact Emma Beer if you wish to have travel and subsistence reimbursed.