Joint Information Systems Committee (JISC) is looking for three organisations to take part in a Search Engine Optimisation (SEO) case study as part of its Strategic Content Alliance initiative. To propose your organisation, simply send an email with your organisation’s name, website address, a contact name and a contact phone number to Stuart Dempster by February 11 2009.
Case Study: Search Engine Optimisation impact on Organisations’ Websites
Project Description
JISC wishes to investigate the hypothesis that implementing a few simple and inexpensive Search Engine Optimisation (SEO) techniques can increase an organisation’s web visibility and significantly boost traffic to the organisation’s website.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is a process that aims to increase the visibility of a website in important search engines like Google. SEO works by modifying the content, the layout, and the architecture of web pages, in addition to using community building techniques to enhance the popularity of a website.
Read on to find out more about this exciting initiative Continue reading ‘SEO case study: propose your organisation by Feb 11 2009′
SCA and the Canadian Heritage Information Network (CHIN) are running a three day course aimed at improving your online presence through simple and inexpensive techniques to boast your collections web visibility and consequently traffic to your website.
Read the full programme below Continue reading ‘Improve your online presence: programme’
Many thanks to the hundreds of organisations who have already responded to the Collections Trust and Strategic Content Alliance survey on orphan works.
The survey aims to assess the impact of ‘orphan works’ (works for which the copyright owner is unknown or cannot be traced) on the delivery of services to library, archive, museum and information service users in the UK and Europe.
The closing date for completion of the survey is Friday 16th January 2009. The questionnaire is available at:
http://surveys.omni-web.co.uk/start.aspx?sid=5DZ6VD
We are pleased to announce a second prize draw for £100 (or the equivalent in Euros) for all those taking part in the survey. Congratulations to the Scottish Fisheries Museum in Fife, who won the first draw which took place before Christmas.
This research, the first of its kind throughout the UK and Europe, represents a real opportunity for cultural organisations to make their voices heard and contribute to positive action to increase access to public sector content.
Please also pass the details on to anyone else you know who may be interested in taking part.
The Strategic Content Alliance (SCA) and the Canadian Heritage Information Network (CHIN) are delighted to be able to invite you to a FREE three day course aimed at improving your online presence through simple and inexpensive techniques to boast your collections web visibility and consequently traffic to your website. This event builds on highly successful courses in Canada resulting in improving professional practice and increased traffic to attendee’s websites. Delegates from university archives and museums, health, public service broadcasting, schools and cultural heritage are particularly welcome to attend.
The course will consist of three strands:
- An introduction to search engine marketing – 9th February;
- Writing for the web – 10th February;
- Community building and web analytics – 11th February.
Read on to find out more Continue reading ‘Improve your online presence’