SCA Blog

SCA and the Canadian Heritage Information Network (CHIN) are running a three day course aimed at improving your online presence through simple and inexpensive techniques to boast your collections web visibility and consequently traffic to your website.

Read the full programme below

Introduction to Search Engine Marketing – February 9

11.00 (Start):

I Search Engine and Resources Discovery

• Main Search Engines
• Search Engine Marketing (SEM)
• Navigating to a Website
• The Functioning of a Search Engine
• Who is Responsible for SEM?
• Web Page Indexation

II Targeting Market and Objectives

12.00: Break Session

12.15:

III SEO 1: Building your Inventory of Keywords - Exercise 1
IV SEO 2: Taking a Picture of Your Current Performance
V SEO 3: Improving your Title Tags - Exercise 2

13.00: Lunch

13.30:

VI SEO 4: Setting up a Search Engine Sitemap
VII SEO 5: Improving your Website’s Architecture and Design

Exercise 3

15.30 (end)

Writing for the Web – February 10

10.30 (Start):

VIII SEO 6: Optimising your Content

• Developing a Content Plan
• Brainstorming Session
• Using Keyword Phrase Selection Tools to Validate your Phrases
• Exercise 4

12.00: Lunch

12.30:

Writing Strategically: For Both Internet Users and Robots

• Journalistic Style
• Proper Vocabulary
• Form and Presentation
• SEO Writing Principles
• Title and Meta Elements
• Header Elements
• Internal Links
• External Links
• Exercise 5

14.30 : Break Session

• Optimising Images
• Coding for Pictures
• Inserting Keywords
• Image Protection

IX Bad SEO
Exercise 6

15.30 (End)

Community Building and Web Analytics – February 11

10.30 (Start):

X SEO 7: Soliciting Inbound Links from your Community
Exercise 7

12.00: Lunch

12.30:

XI SEO 8: Colonising the Web
XII SEO 9: Socialising
Exercise 8

14.30: Break Session

XIII SEO 10: Follow-up - Web Analytics

15.30 (End)