The Strategic Content Alliance is pleased to publish the latest Curtis+Cartwright Audience Research guides, along with two sets of presentation slides aimed at policymakers and practitioners. They are all available for download as PDFs, linked below and also on the Publications page.
Continue reading ‘New publications: Audience analysis guides and slides’
In 2008 the Strategic Content Alliance asked Intelligent TV in New York to report on new business opportunities to support commercial and educational institutions putting their digital content online. Following research and interviews with senior executives, faculty, and staff at commercial enterprises and nonprofit organisations, including the Atlantic Magazine Group, the British Library, Cablevision, Columbia University, Condé Nast, New York University, the Open University, Princeton University and many more, it has produced this paper (PDF):
On Building a New Market for Culture: Virtue and necessity in a screen-based economy
It proposes that institutions responsible for culture and education examine their roles and responsibilities through the prism of three forces now shaping the future of the digital economy: mass digitisation, the erosion of digital rights protection, and commercialisation.
It suggests that cultural and educational institutions should explore ways of securing advertising and sponsorship revenue from commercial companies, and consider forming an advertising network to market their materials to corporate advertisers