The Strategic Content Alliance is pleased to publish the latest Curtis+Cartwright Audience Research guides, along with two sets of presentation slides aimed at policymakers and practitioners. They are all available for download as PDFs, linked below and also on the Publications page.
We’d like to know what you think of these and the Strategic Content Alliance’s other toolkits - please do take a few minutes to fill out the online survey:
http://survey.jisc.ac.uk/sca/
Latest audience analysis guides
The Guide to Researching Audiences
The Guide to Researching Audiences: Illustrative Case Study
The Guide to Researching Audiences: Case Studies
Audience Research: Why you should be doing it (series of presentation slides as a PDF)
Audience Research for Practitioners (series of presentation slides as a PDF)
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