On 23 June the SCA held a peer review workshop on Audience Analysis and Modelling, led by Chris Batt. It followed his Audience Analysis report.
Two case studies were provided: The London Hub and Online Audiences by Dylan Edgar, The London Hub; and CIBER and Deep Log Analysis by Professor David Nicholas, CIBER UCL.
Read on for the slides of these two case studies.
The second SCA Wales forum, held in Cardiff on 5 June, was opened by Dr Rhidian Griffiths, Director of Public Services at the National Library of Wales. He highlighted the importance of partnership in expanding access to online resources, mentioning the Library’s ‘digital mirror’project, its archive of the Welsh in Ohio, and library.wales.org as examples of how the NLW is working with other organisations to provide sustainable collections.
“Digital developments will also throw up questions about IP and new thinking about creators and users and their rights,” said Dr Griffiths.
“The balance is shifting in the digital world. It will promote new thinking about sustainability, thinking not only about this generation’s audience but audiences in generations to come. There are also considerations of widening access and defining new audiences and audiences who will function in different ways to the traditional. The aim is to give that wider audience a deeper understanding of what exists in our libraries museums and archives.”
Read on for coverage of Chris Batt’s presentation on audiences, Naomi Korn’s testbedding of a new model of IPR, and how the breakout session on business models asked itself ‘how do you solve a problem like JANET’? Continue reading ‘Wales forum: Audiences, IPR and business models’
On 23 June 2008, Chris Batt will be holding an afternoon London workshop on ‘Audience Analysis and Modelling’. It follows his Audience Analysis report.
The purpose of the workshop is:
To review the content and recommendations of the Final Report of the SCA work package on audience analysis and modelling that was undertaken during the first three months of 2008
To discuss the importance of audiences in the e-content value chain and whether there are other approaches to audiences and modelling should be considered
Following on from this workshop the report and recommendations of ‘Audience Analysis and Modelling’ will be revisited. This workshop will help plan the next phase of study of audience methodologies and the SCA’s investment in the future. This will form a part of the UK Content Framework, to be delivered in March 2009.
Read on for the full programme but please note that numbers are strictly limited so please register your place with Emma Beer at your earliest opportunity.
Continue reading ‘Upcoming workshop: Audience analysis and modelling’
Understanding audiences, their needs and behaviours, is at the heart of the SCA programme. The SCA must provide compelling evidence of the value of content aggregation and discovery across organisational boundaries, demonstrating increased convenience to the user. Only with good, practical evidence will it be possible to win the hearts and minds of others.
To this end, Chris Batt has completed a series of 16 interviews with all SCA sponsors (except Becta) and other primary content suppliers and his full report, based on the evidence from these interviews, is available to download here. Phase two of this workpackage will shortly be announced through an ITT for further work in this area.
Read Chris Batt’s report: Audience analysis and modelling here: