Archive for the 'Search Engine Optimisation' Category

Audience analysis workshop 29 January 2010

The Strategic Content Alliance is delighted to announce a series of workshops throughout 2010 aimed at senior policymakers and practitioners involved in the delivery of online content and services over the internet. The events will be held on a monthly basis at the JISC London offices and will deliver enhanced professional understanding in a number of key areas from intellectual property rights to ‘managing the data deluge’.

A full timetable of thematic workshops will be available in the new year, but the inaugural Audience Analysis workshop shall be held on 29th January 2010 (see below for details). Please monitor the Alliance blog, website and twitter feeds for updates.

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Feedback survey now closed

The online survey asking for your feedback on Strategic Content Alliance resources has now closed and the winner of the Amazon vouchers has been selected at random from the entrants who completed all the fields. Thank you to everyone who took part - your feedback is extremely helpful and will be used to improve future versions of the toolkits.

Improve your online presence: free workshops

These FREE workshops from the Strategic Content Alliance and Netskills introduce simple and inexpensive search engine optimisation  techniques to improve your online presence, web visibility and website traffic.

Topics include:

• Maximising access and removing barriers to your content
• The importance of a structured approach to preparing content
• Content integrity and reaching the right audience
• Metadata and its significance
• Sustainable content and future proofing
• The social web and marketing

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Diary dates: UK-wide online content workshops

The Strategic Content Alliance is delighted to announce a series  of  workshops across the UK during June and July aimed at senior policy makers and practitioners involved in the delivery of online content and services over the internet.

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New Publications area

 The Strategic Content Alliance has developed a comprehensive range of publications covering some of its key areas of work. These are now available to download as PDFs, for free,  from the Publications area of the blog (the link can also be found in the ‘page menu’ on the right). There you will find Audience Research and IPR toolkits, including guides, navigations maps, briefing papers and factsheets. Publications relating to other areas of the Alliance’s work will be added in the near future.