Understanding audiences, their needs and behaviours, is at the heart of the SCA programme. The SCA must provide compelling evidence of the value of content aggregation and discovery across organisational boundaries, demonstrating increased convenience to the user. Only with good, practical evidence will it be possible to win the hearts and minds of others.
To this end, Chris Batt has completed a series of 16 interviews with all SCA sponsors (except Becta) and other primary content suppliers and his full report, based on the evidence from these interviews, is available to download here. Phase two of this workpackage will shortly be announced through an ITT for further work in this area.
Read Chris Batt’s report: Audience analysis and modelling here:
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