The Strategic Content Alliance (SCA) and the Canadian Heritage Information Network (CHIN) are delighted to be able to invite you to a FREE three day course aimed at improving your online presence through simple and inexpensive techniques to boast your collections web visibility and consequently traffic to your website. This event builds on highly successful courses in Canada resulting in improving professional practice and increased traffic to attendee’s websites. Delegates from university archives and museums, health, public service broadcasting, schools and cultural heritage are particularly welcome to attend.
The course will consist of three strands:
- An introduction to search engine marketing – 9th February;
- Writing for the web – 10th February;
- Community building and web analytics – 11th February.
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