Improve your online presence

The Strategic Content Alliance (SCA) and the Canadian Heritage Information Network (CHIN) are delighted to be able to invite you to a FREE three day course aimed at improving your online presence through simple and inexpensive techniques to boast your collections web visibility and consequently traffic to your website. This event builds on highly successful courses in Canada resulting in improving professional practice and increased traffic to attendee’s websites. Delegates from university archives and museums, health, public service broadcasting, schools and cultural heritage are particularly welcome to attend.

The course will consist of three strands:

• An introduction to search engine marketing – 9^th February;
• Writing for the web – 10^th February;
• Community building and web analytics – 11^th February.

Read on to find out more

Location

Woburn House Conference Centre, 20 Tavistock Square, London, WC1H 9HQ (http://www.woburnhouse.co.uk/contact.aspx).

Timetable

• 9^th February 10.30 Registration – 11.00 start – 15.30 close
• 10^th February 10.30 start – 15.30 close
• 11^th February 10.30 start – 15.30 close

A buffet lunch and light refreshments will be provided over the three days.

Tutors

Thierry Arsenault
Thierry Arsenault, B.B.A., certified in ecommerce by l’Institut du Commerce électronique du Québec (ICEQ) and member of SEMPO, is an Online Marketing Specialist for the Canadian Heritage Information Network (CHIN), an agency of the Department of Canadian Heritage. He specializes in Online Marketing, in particular Search Engine Marketing (SEM).
Thierry has over 15 years of experience in marketing, sales and ebusiness. Prior to joining CHIN, Thierry successfully doubled Culture.ca’s organic traffic, and considerably increased visits and Internet revenue at Bellzinc.ca and Bell Canada/Hong Kong Telecom. He has spoken at Museums and the Web, the Culture.mondo roundtable, and various other conference and events

Corey Timpson
Corey Timpson leads the Architecture and Design Group at the Canadian Heritage Information Network (CHIN). He is responsible for information architecture and interface design related to CHIN’s professional web site, the Virtual Museum of Canada, and all software development projects. In addition, his duties include leading visual design and creative conceptualization services for web, print, and multimedia.
Besides his responsibilities at CHIN, Corey designs and authors print, web and multimedia material, and consults on HCI projects for various private and government organisations and works on personal digital art and photography projects.  
Corey has a B.A. in Law and English from Carleton University, and a Post-Graduate Diploma in Interactive Multimedia from Algonquin College.
Corey’s current research interests focus on design considerations to enhance computer-human interaction and user experience. In 2008 Corey has been busy leading the redesign of the Virtual Museum of Canada.

Registration

It is strongly recommended that delegates attend all three days in order to get the maximum benefit. Places are strictly limited on a first come first serve basis. To register please click on http://survey.jisc.ac.uk/scaseocourse/

Accommodation

We have negotiated a preferential room rate of £130 instead of the usual £250 per night (room only) for superior rooms at the Novotel – Euston (Four Star) (see attachment for hotel information). Executive rooms are on the higher floors of the hotel with a King sized bed and Wi-Fi Internet access. Executive rooms are also available at £30 per night supplement.

If you wish to take advantage of this special reduced rate please indicate this on your online registration, which must reach us by 12:30pm, Monday 12th January.

Please note that the hotel will contact you after this date to take full amount of stay – i.e. payable in advance (at booking time) by credit card, the full deposit is not refundable even if the booking is cancelled or modified. This will not be reimbursed by the Strategic Content Alliance or the Canadian Heritage Information Network. You are, of course, at liberty to stay at any hotel in London.

We look forward to welcoming you to this event.