The Audience Analysis Toolkit for public sector bodies which has been developed for the SCA by Curtis and Cartwright is now available to download as pdf files:
The Guide to Researching Audiences
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The Strategic Content Alliance works on behalf of the public sector to reduce the barriers that currently inhibit access, use and re-use of digital content and to build a common information environment where users of publicly funded content can gain best value from the investment that has been made.
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