Archive for April 24th, 2009

Diary dates: UK-wide online content workshops

Published by Michelle Pauli on April 24, 2009 in Audience, Business models, Events, Intellectual Property Rights, Search Engine Optimisation and Sustainability. 0 Comments

The Strategic Content Alliance is delighted to announce a series  of  workshops across the UK during June and July aimed at senior policy makers and practitioners involved in the delivery of online content and services over the internet.

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New Publications area

Published by Michelle Pauli on April 24, 2009 in Audience, Business models, Intellectual Property Rights, Publications, Search Engine Optimisation and Sustainability. 0 Comments

 The Strategic Content Alliance has developed a comprehensive range of publications covering some of its key areas of work. These are now available to download as PDFs, for free,  from the Publications area of the blog (the link can also be found in the ‘page menu’ on the right). There you will find Audience Research and IPR toolkits, including guides, navigations maps, briefing papers and factsheets. Publications relating to other areas of the Alliance’s work will be added in the near future.

The Strategic Content Alliance work plan from April 2009 to July 2011

Published by Michelle Pauli on April 24, 2009 in SCA strategy. 0 Comments

The main objectives of the next phase of activity are:

The implementation, management and sustainability of the Content Framework including the development of “Digipedia” (and other “routes to market”).

A development programme to kick-start the use of the Content Framework to increase the aggregation and accessibility of public sector e-content from a range of institutions.

Advocacy to UK governments and institutions to demonstrate the value to learning, research and the economy of the wide adoption of the Content Framework.

In order to achieve these objectives, the following strategic areas have been identified:

  • Audience Analysis and Impact – The need to understand the online audiences in the development of e-content to ensure that public funded content remains relevant and useful at a time of rapid technological innovation.
  • Business Modelling and Sustainability – The need not only to sustain, but to continue to develop e-content through revenue streams – other than JISC is critical at time of budgetary cuts and economic uncertainty. We need to build on the models and case studies undertaken in phase one in order for our community to continue developing e-content for learning, teaching and research.
  • Intellectual Property Rights and Licensing – The need to address the complex legal issues surrounding e-content – contractual; copyright; licensing; orphan works for example is non-trivial and one of the significant barriers to true legally compliant interoperability.
  • Advocacy and Implementation – The need not only to show case, but apply the tools developed under phase one of the initiative in a real world environment is critical – not only to hone the effectiveness of these tools, but also to enhance professional practice in e-content lifecycle development.
  • Experimentation (Rapid Prototyping; Testing; and Evaluation) for example, CenturyShare – The opportunities to develop; test; and evaluate rapid experimentation across sectors – enabling sponsors and others to collaborate through joint development in an agile and innovative manner.

Strategic Content Alliance presents at Terena, Paris

Published by Michelle Pauli on April 24, 2009 in Events. 0 Comments

The Strategic Content Alliance was invited to present on the Strategic Content Alliance and Audience Analysis at the TERENA networking event in Paris at the RENATER offices on April 15th 2009.

The Trans-European Research and Education Networking Association   provide forums to collaborate, innovate and share knowledge in order to foster the development of Internet technology, infrastructure and services to be used by the research and education community in different locations around Europe.

Members of TERENA welcomed the presentation and were particularly interested in how they might participate in the Strategic Content Alliance going forward, as well as being kept up to date with developments in the Digipedia and Strategic Content Alliance events.  Business models were of particular interest to the group, especially in terms of the work with case studies.