The Strategic Content Alliance has published a range of resources in key areas, from Audience and IPR to Business Models. The toolkits include briefing papers, visualisation guides and case studies.
If you have used any of these resources we would really like to know how helpful they were to you and any improvements you think should be made. This will help us to make any further versions of these toolkits better, and effectively target future publications.
We would welcome your feedback via the online survey:
http://survey.jisc.ac.uk/sca/
It should only take 5-10 minutes to complete and is anonymous. However, if you complete all the fields and provide your email address you will be entered into a draw for the chance to win a £50 Amazon voucher. The draw is open until 31 August 2009.
Tens of millions of dollars, pounds and euros are invested each year by government agencies and private foundations to develop and support digital resources in the not-for–profit sector. As institutional budgets tighten, will these digital resources be able to survive and thrive?
A new study, released today by Ithaka S+R and the JISC-led Strategic Content Alliance, illustrates the varied and creative ways in which leaders of digital initiatives, particularly those developed in the higher education and cultural heritage sectors, are managing to identify sources of support and generate revenue. Read on for links to download the report and all the case studies.
Continue reading ‘New publications: sustainable strategies for digital resources’
The Strategic Content Alliance is pleased to publish the latest Curtis+Cartwright Audience Research guides, along with two sets of presentation slides aimed at policymakers and practitioners. They are all available for download as PDFs, linked below and also on the Publications page.
Continue reading ‘New publications: Audience analysis guides and slides’
In 2008 the Strategic Content Alliance asked Intelligent TV in New York to report on new business opportunities to support commercial and educational institutions putting their digital content online. Following research and interviews with senior executives, faculty, and staff at commercial enterprises and nonprofit organisations, including the Atlantic Magazine Group, the British Library, Cablevision, Columbia University, Condé Nast, New York University, the Open University, Princeton University and many more, it has produced this paper (PDF):
On Building a New Market for Culture: Virtue and necessity in a screen-based economy
It proposes that institutions responsible for culture and education examine their roles and responsibilities through the prism of three forces now shaping the future of the digital economy: mass digitisation, the erosion of digital rights protection, and commercialisation.
It suggests that cultural and educational institutions should explore ways of securing advertising and sponsorship revenue from commercial companies, and consider forming an advertising network to market their materials to corporate advertisers