The Strategic Content Alliance is delighted to announce a series of workshops throughout 2010 aimed at senior policymakers and practitioners involved in the delivery of online content and services over the internet. The events will be held on a monthly basis at the JISC London offices and will deliver enhanced professional understanding in a number of key areas from intellectual property rights to ‘managing the data deluge’.
A full timetable of thematic workshops will be available in the new year, but the inaugural Audience Analysis workshop shall be held on 29th January 2010 (see below for details). Please monitor the Alliance blog, website and twitter feeds for updates.
Introducing simple and inexpensive Audience Analysis techniques
This workshop aims to improve your knowledge and understanding about how to measure and demonstrate the impact of you collection or website beyond a simple numeric value ie number of hits. The workshop offers delegates the opportunity to make the most out of their collections and websites using a range of free tactical tools created by the Alliance.
The workshop is aimed primarily at delegates from universities, archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite. However, we encourage delegates to consult the free audience analysis documentation.
Why research audiences of online content?
Understanding your online users is an essential technique in order for you to retain and increase “market share” in an increasing competitive online market. Why users visits your collection and/or website, what they are doing, why are they not visiting, how can you demonstrate impact to your boss or funder. All of these questions and more can be addressed by the adoption of recognised techniques highlighted in free tactical tools. As we enter the “perfect storm” of rapid technological innovation, changing user behaviour and budgetary restraint it’s important to be able to demonstrate the value proposition of your collection and/or website to management and funders.
Organisations often excel at engaging with physical audiences and developing physical services which meet their needs, and it is now important to understand how audiences engage with digital collections and websites.
Topics covered will include:
o Maximising access and removing barriers to your content through Alliance tools.
o What is audience analysis? Why should I do it?
o Putting audience research into practice – reaping the benefits.
By the end of the workshop, delegates will have:
o An understanding of the basic principles of audience analysis;
o Practical hints and tips about where to start researching your digital audiences and how to get buy-in from senior management;
o Considered how audience analysis can be used to improve a hypothetical online digital service;
o Reflected on how you could better meet your audiences’ needs;
o Knowledge of the documentation and support that is available in your sector to help you better understand your audiences;
Date: 29th January 2010: morning (9.00-12.15) or afternoon (1.30-4.15) sessions.
Two identical sessions shall be held in the morning (9.00-12.15) and afternoon (1.30-4.45). Delegates are asked to choose the session they wish to attend.
Venue: JISC London Offices
Registration: http://survey.jisc.ac.uk/scaworkshop
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