The Strategic Content Alliance in partnership with JISC Netskills have been holding a series of workshops (with more planned in the future) on maximising the effectiveness of your online presence, aiming to improve search and discovery of online resources. These two-day workshops have tackled search engine optimisation (SEO) and related issues. They have also allowed participants to gain perspective on how a few basic rules, simple content planning, social media activity and metadata disciplines all contribute to the effectiveness of a website or online service. Additionally, participants have been encouraged to do a bit of crystal ball-gazing into emerging search engine enhancements and to consider the evolving web and near future scenarios.
Many of the great resources from these sessions are available on the maximising online effectiveness website, including all the slides (see below for an example) and video testimonials from participants. Well worth a look!