Audience Development and Engagement Research

Increasing demands and expectations from users, coupled with budgetary constraints and the requirement to demonstrate value for money and impact, mean that it is imperative that the services delivered are wanted, needed and valued by the audiences.

The publications below offer useful and practical information about researching digital audiences by key activities in the lifecycle of audience research, which are driven by your target audience.

The Audience Developement and Engagement guides and tools have been developed for the Strategic Content Alliance by Curtis and Cartwright Consulting.

See these presentations on audience research for practitioners (pdf) and policy makers (pdf).

Audience Development and Engagement Research publications