Maximising online resource effectiveness

Over the past 10 years the internet has become the primary driving force in access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also turned marketing on its head.

In an age when media, business, government and almost every aspect of modern society vie for our attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?

The reports, guides and case studies below summarise the key principles involved in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010.

Pictures, videos and materials from the workshops which supplement this work can also be found on the MORE workshops website.

Maximising online resource effectiveness publications