The Strategic Content Alliance and JISC NetSkills are holding a number of FREE two-day workshops on maximising the effectiveness of your online presence. They will take place over the next two months in Belfast, Glasgow, Manchester and London.
These workshops address the importance issue of search engine optimisation and many related issues. Participants will gain a perspective on how basic guidelines, simple content planning, social media activities and use of metadata, all contribute to the effectiveness of a website.
Read on to find out more and to register. Continue reading ‘Workshops: Maximising online presence: Belfast, Glasgow, Manchester, London’
Registration for the 8-9th April 2010 workshop at Brettenham House, London is now closed due to an overwhelming response, however more dates have been added to the programme:
10:00 Wednesday 2 June – 16:00 Thursday 3 June 2010
Netskills Training Suite, Herschel Building, Newcastle University
Register at: www.netskills.ac.uk/workshop/4407
10:00 Thursday 17 June – 16:00 Friday 18 June 2010
JISC: Brettenham House, London
Register at: www.netskills.ac.uk/workshop/4408
These FREE 2 day workshops address the important issue of “search engine optimisation” as well as other related topics and concerns. Participants will gain a perspective on how basic guidelines, simple content planning, social media activities and use of metadata, all contribute to the effectiveness of a web site. These courses are provided by the Strategic Content Alliance (SCA) and JISC Netskills.
Read on to find out more.
Continue reading ‘More dates for ‘Maximising the effectiveness of your online resources’ workshops’
How to use the latest techniques to improve the quality of your web presence
10:00 Thursday 8 April – 16:00 Friday 9 April 2010
JISC Meeting Rooms,Brettenham House, London
REGISTRATION FOR THIS WORSHOP IS NOW CLOSED
The Strategic Content Alliance is delighted to announce a series of workshops throughout 2010 aimed at senior policymakers and practitioners involved in the delivery of online content and services over the internet. The events will be held on a monthly basis at the JISC London offices and will deliver enhanced professional understanding in a number of key areas from intellectual property rights to ‘managing the data deluge’.
A full timetable of thematic workshops will be available in the new year, but the inaugural Audience Analysis workshop shall be held on 29th January 2010 (see below for details). Please monitor the Alliance blog, website and twitter feeds for updates.
Continue reading ‘Audience analysis workshop 29 January 2010′
The online survey asking for your feedback on Strategic Content Alliance resources has now closed and the winner of the Amazon vouchers has been selected at random from the entrants who completed all the fields. Thank you to everyone who took part – your feedback is extremely helpful and will be used to improve future versions of the toolkits.
These FREE workshops from the Strategic Content Alliance and Netskills introduce simple and inexpensive search engine optimisation techniques to improve your online presence, web visibility and website traffic.
Topics include:
• Maximising access and removing barriers to your content
• The importance of a structured approach to preparing content
• Content integrity and reaching the right audience
• Metadata and its significance
• Sustainable content and future proofing
• The social web and marketing
Continue reading ‘Improve your online presence: free workshops’
The Strategic Content Alliance is delighted to announce a series of workshops across the UK during June and July aimed at senior policy makers and practitioners involved in the delivery of online content and services over the internet.
Continue reading ‘Diary dates: UK-wide online content workshops’
The Strategic Content Alliance has developed a comprehensive range of publications covering some of its key areas of work. These are now available to download as PDFs, for free, from the Publications area of the blog (the link can also be found in the ‘page menu’ on the right). There you will find Audience Research and IPR toolkits, including guides, navigations maps, briefing papers and factsheets. Publications relating to other areas of the Alliance’s work will be added in the near future.
The heavily oversubscribed Strategic Content Alliance (SCA) and Canadian Heritage Information Network (CHIN) three-day course on ‘SEO and Improving Your Online Presence’ earlier this month was a great success. Feedback comments from the participants (above) included:
A really helpful, fascinating 3 day conference that has given me lots of great ideas
The first + last days were particularly illiuminating & provided a lot of very useful food for thought
All excellent- fantastic that this quality of session is offered freely. More please!
Every day was interesting and useful – easy to understand with practical advice
Great having Canadian perspective. Excellent technical/ practical information to take away and use
So useful, informative and well prepared. Very practical and full of common sense suggestions
Very good event! Very useful and informative
If you could not attend the workshop – or did, and would like a reminder of what was covered – Thierry Arsenault’s slides from the event are now available on Slideshare:
Thierry’s Arsenault’s Online Presence presentation
Joint Information Systems Committee (JISC) is looking for three organisations to take part in a Search Engine Optimisation (SEO) case study as part of its Strategic Content Alliance initiative. To propose your organisation, simply send an email with your organisation’s name, website address, a contact name and a contact phone number to Stuart Dempster by February 11 2009.
Case Study: Search Engine Optimisation impact on Organisations’ Websites
Project Description
JISC wishes to investigate the hypothesis that implementing a few simple and inexpensive Search Engine Optimisation (SEO) techniques can increase an organisation’s web visibility and significantly boost traffic to the organisation’s website.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is a process that aims to increase the visibility of a website in important search engines like Google. SEO works by modifying the content, the layout, and the architecture of web pages, in addition to using community building techniques to enhance the popularity of a website.
Read on to find out more about this exciting initiative Continue reading ‘SEO case study: propose your organisation by Feb 11 2009′