Increasing demands and expectations from users, coupled with budgetary constraints and the requirement to demonstrate value for money and impact, mean that it is imperative that the services delivered are wanted, needed and valued by the audiences.

The publications below offer useful and practical information about researching digital audiences by key activities in the lifecycle of audience research, which are driven by your target audience.

The Audience Developement and Engagement guides and tools have been developed for the Strategic Content Alliance by Curtis and Cartwright Consulting.

See these presentations on audience research for practitioners (pdf) and policy makers (pdf).

Audience Development and Engagement Research publications

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• The Guide to Researching Audiences – Visualisation diagram
  (December 2009)
• A Concise Guide to Researching Audiences
  (December 2009)
• The Guide to Researching Audiences
  (December 2009)
• Audience Research; A briefing paper for people experimenting with digital media (April 2009)
• Audience Research; A briefing paper for education and research practitioners (April 2009)
• Audience Research; A briefing paper for cultural sector practitioners (April 2009)
• Audience Research: why you should be doing it (April 2009)
• Audience research: A briefing paper for senior managers (April 2009)
• Audience research: A briefing paper for programme, service and research managers (April 2009)
• Audience research: A briefing paper for health library and knowledge practitioners (April 2009)
• Audience research for practitioners (April 2009)
• The Guide to Researching Audiences: Case Study (December 2008)
• The Guide to Researching Audiences: Illustrative Case Study (December 2008)

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